Insurance is crucial to adapt to the risks of climate change and its consequences, which often result in natural catastrophes and extreme hydrometeorological events, directly affecting the insurance sector. In this context, the industry must adopt measures to assess risk changes. It must manage and seek solutions that minimise damage, strengthen society's resilience, and play a key role in mitigating climate change.

The Masdunas project is a pilot initiative born with the aim of finding the appropriate solutions to halt, as much as possible, the environmental degradation that has occurred over the past 50 years in the Maspalomas Dunes, largely due to the unsustainable use of its resources. The aim is to prevent the potential disappearance of the mobile dune field in the coming years, thus preserving its environmental value and its significance as a tourist attraction.